Seller Services
Realtors play a pivotal role in guiding sellers through the complex process of selling a home. Here’s an overview of the primary steps I take to assist sellers:
Initial Consultation
Realtors play a pivotal role in guiding sellers through the complex process of selling a home. Here’s an overview of the primary steps I take to assist sellers:
Step 1:
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Schedule an in-person or virtual consultation.
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Discuss your goals, timeline, and expectations for the sale.
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Review John Keller’s experience, marketing strategy, and commission structure.
📞Contact John Keller Today
- Cell Phone (call or text) (727) 277-3238
- Email: john@realtorjohnkeller.com
- Located: Trinity, Florida
Home Evaluation and Pricing Strategy
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Provide Comparative Market Analysis (CMA)
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Discuss recent sales in your area, current pending sales, and active listings
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Discuss market trends, and pricing strategy
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Agree on a listing price
Listing Agreement
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Sign a listing agreement with John Keller (Exclusive Right of Sale is most common in Florida).
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Review the terms, including commission rate, listing period, and services provided.
Home Preparation
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Make recommended repairs or upgrades to enhance market appeal.
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Declutter, clean, and stage the home (John may provide staging tips or professional services).
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Schedule professional photography, video 360 and drone footage.
Marketing & Listing the Property
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John Keller will list your home on the MLS and other platforms (Zillow, Realtor.com, etc.).
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Launch a targeted marketing campaign including online ads, social media, open houses, and brochures.
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Set up a lockbox and a showing schedule for buyer agents.
Showings
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John will coordinate showings and provide any received feedback.
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Host open houses (optional, encouraged for exposure).
Negotiating Offers
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Review offers with John Keller as they come in.
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Discuss contingencies, timelines, financing terms, and price.
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Negotiate counteroffers as needed.
Contract Execution
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Once you accept an offer, both parties sign a purchase agreement.
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The buyer submits an earnest money deposit to escrow.
Inspection, Appraisal Contingency Period
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The buyer schedules a home inspection.
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John helps negotiate any repair requests.
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The buyer’s lender orders an appraisal (if financing is involved).
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Resolve any issues that arise during this contingency period.
Closing Preparation
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Work with a title company or real estate attorney (John can recommend trusted professionals).
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Sign final paperwork and disclosures.
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Coordinate moving plans and utility transfers.
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Ensure the home is empty and clean by the agreed closing date.
Home Selling FAQ
What is the best way to sell a home?
The most straightforward and quickest way to sell your home is to list with a local realtor. Local realtors have the most accurate and up-to-date information, and by being a licensed active real estate agent near you, they can place your home for sale in the local MLS (Multiple Listing Service), which lists your home on Realtor.com.
As a realtor with Sand Dollar Realty, I get you listed on Realtor.com and list your home on every third-party real estate website available for maximum exposure. These also include Zillow, Trulia, and Redfin, as well as every real estate company that list all active listings in their local real estate board.
How do I sell and buy at the same time?
The timing can be tricky when selling your home and buying a new one. Ideally, you’d transition seamlessly from selling your current home to moving into your new one. However, life and the housing market rarely cooperate. Have a contingency plan so you know where you will live during this in-between period. This is precisely why you need a realtor on your side who gets your dilemma and will guide you through each step.
Selling your home can be daunting, but with the right preparation and strategy, it can be a smooth and successful process.
How can I know the current real estate market conditions in my area?
Identify the Current Real Estate Market Trends in Your Area
Contact a local realtor and ask for the current 90-day trends in your county: Number of closed sales, are they trending upward or downward? Pending Sales, total listings, months of inventory, the sale price to list price ratio. Know your local trends! See local county reports.
What are some of the steps to take when thinking about selling your home?
Determine the Current Market Value
One of the key steps in selling your home is to determine its value. You can do this by researching the local real estate market, looking at recent home sales in your area, and consulting with a real estate agent or appraiser. Pricing is perhaps the most important issue when selling your home. See Accurate Pricing: The Key to Selling Your Home
What should a seller do to prepare to sell their home?
Identifying the Current Condition of Your Home
Get a recommendation from a local realtor for a home inspector to do a four-point inspection: Roof, HVAC (AC), plumbing and electrical.
Make Necessary Repairs and Improvements
Before putting your home on the market, it’s important to make any necessary repairs and improvements. This can include fixing leaks, replacing outdated fixtures, and repainting walls. What repairs/upgrades are necessary to prepare home for sale? A local realtor should have contacts for roofers, plumbers, electricians, and cosmetic upgrades.
Declutter and Stage Your Home
It’s important to make your home look its best before showing it to potential buyers. This can include decluttering your home, removing personal items, and staging your home to showcase its best features. See Downsizing 101
What happens once you sign the listing?
List, Market, Show, Negotiate, and Close.
Once you’ve made necessary repairs and improvements, it’s time to list your home. Your real estate agent will help you create a listing that highlights your home’s best features and attracts potential buyers. This will include staging (for photos and tours, as well as showings.)
Show Your Home
Be prepared to accommodate potential buyers for viewings and open houses. Keep your home clean and tidy for these events.
Receive and Review Offers
Once you receive offers on your home, your real estate agent will help you review and negotiate each offer. It’s important to consider not only the price, but also the terms and contingencies of each offer.
Accept an Offer
Once you’ve found a buyer and agreed on terms, sign a purchase agreement and all disclosures. The first week or so will be home inspections, then the appraisal. Hopefully, your pre-listing home inspection caught any necessary repairs. The appraisal is usually the final contingency to the sale.
Closing Day
Once you have received the “clear to close” from the closing agent, you can be confident that the deal is going to close. It is important to financially be prepared if the buyer is unable to close until that notice. Most contracts have a 24 hour walk-through (swept clean) contingency, have home (swept clean) and ready for closing day.
In summary, selling your home requires careful preparation and a well-executed strategy. By following these steps, you can ensure a successful and profitable sale. Good luck!
