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Florida Realtor, Redefined

Personalized. Attentive. Proven.

I am a Florida Realtor with decades of real estate experience. I’ve chosen a different approach that prioritizes people over volume, relationships over transactions, and service over scale. I don’t run a large team or hand you off to assistants. When you work with me, you get personalized attention to guide you through your real estate transaction every step of the way.

Florida Seniors Real Estate Specialist

I have earned a special designation as a SRES (Seniors Real Estate Specialist) for working with seniors looking to make their move into a 55+ community, or to sell their existing property. In addition, I always take a special hands-on approach to preparing their properties for sale.

Seniors Realtor

For Home Sellers

Thinking about selling your home? I’ll help you price it right, market it effectively, and attract qualified buyers who are ready to move. From staging advice to professional photos and targeted marketing, I make sure your home stands out in your local real estate market—so you get the best return with less stress.

For Sellers

For Home Buyers

Whether you’re a first-time buyer, relocating, or retiring, I’ll help you find the perfect fit. I know the ins and outs of each subdivision in the greater Pasco and Hernando area. Additionally, I have extensive local knowledge, including the amenities, HOA details, and lifestyle options that matter most. Let’s find a home that feels like it was made just for you.

For Buyers

Waterfront Property for Sale

This is a unique property that includes both 13145 and 13147 Coxswain Court, Hudson, FL.

  • Over 151 feet of seawall
  • Boat lift
  • Floating dock
  • Three fixed pier docks
  • Base for davits
  • Property is zoned for 1-4 dwellings

FAQ General Real Estate Questions

What does a REALTOR do?

A REALTOR® is a licensed real estate professional who helps clients buy, sell, or rent properties while adhering to a strict code of ethics set by the National Association of REALTORS®. Unlike general real estate agents, REALTORS® are committed to upholding high standards of honesty and integrity in all transactions. They guide clients through the entire real estate process—from pricing and marketing a home to negotiating offers and managing paperwork—ensuring a smoother, more informed experience. Their local market expertise, negotiation skills, and professional network make them a valuable resource for both buyers and sellers.

How do I choose the right Realtor?

Choosing the right REALTOR® is crucial to a successful real estate experience, and it starts with finding someone who combines deep local knowledge, strong communication, and proven results—like REALTOR® John Keller. A great agent should understand your goals, explain the process clearly, and have a track record of satisfied clients. John Keller stands out by offering personalized service, expert negotiation skills, and a commitment to putting clients first, whether you’re buying your first home or selling a luxury property. Look for someone like John, who not only knows the market inside and out but also earns your trust every step of the way.

How do real estate commissions work?

Real estate commissions are typically paid by the home seller and are split between the listing agent (who represents the seller) and the buyer’s agent. The total commission is usually a percentage of the final sale price—commonly around 2% to 6%—and is agreed upon in the listing agreement. For example, if a home sells for $400,000 with a 5% commission, $20,000 would be divided between the agents’ brokerages, and then each agent receives a portion of that based on their agreement with their brokerage. While commissions are negotiable, they are generally only paid upon successful closing of the transaction.

The NAR (National Association of REALTORS®) settlement agreement, finalized in 2024, significantly impacted how real estate commissions are disclosed and negotiated. Under the new rules, commissions are no longer automatically shared through MLS listings, and buyer agents must now enter into written agreements with their clients before showing properties. This change increases transparency, allowing buyers and sellers to negotiate agent compensation more openly rather than relying on standard commission splits. The goal is to foster more competition, potentially reduce commission costs, and give consumers greater control over how and what they pay for real estate services.

What is a buyer's agent vs. seller's agent?

A buyer’s agent represents the interests of the homebuyer in a real estate transaction, helping them find suitable properties, negotiate offers, and navigate inspections and contracts, all while working to secure the best possible deal. In contrast, a seller’s agent—also known as a listing agent—represents the homeowner looking to sell, assisting with pricing, marketing, showings, and negotiations to get the highest return. Both agents owe their clients loyalty, confidentiality, and advocacy, but their responsibilities differ based on who they represent in the transaction.