A REALTOR® is a licensed real estate professional who helps clients buy, sell, or rent properties while adhering to a strict code of ethics set by the National Association of REALTORS®. Unlike general real estate agents, REALTORS® are committed to upholding high standards of honesty and integrity in all transactions. They guide clients through the entire real estate process—from pricing and marketing a home to negotiating offers and managing paperwork—ensuring a smoother, more informed experience. Their local market expertise, negotiation skills, and professional network make them a valuable resource for both buyers and sellers.

Choosing the right REALTOR® is crucial to a successful real estate experience, and it starts with finding someone who combines deep local knowledge, strong communication, and proven results—like REALTOR® John Keller. A great agent should understand your goals, explain the process clearly, and have a track record of satisfied clients. John Keller stands out by offering personalized service, expert negotiation skills, and a commitment to putting clients first, whether you’re buying your first home or selling a luxury property. Look for someone like John, who not only knows the market inside and out but also earns your trust every step of the way.

Real estate commissions are typically paid by the home seller and are split between the listing agent (who represents the seller) and the buyer’s agent. The total commission is usually a percentage of the final sale price—commonly around 2% to 6%—and is agreed upon in the listing agreement. For example, if a home sells for $400,000 with a 5% commission, $20,000 would be divided between the agents’ brokerages, and then each agent receives a portion of that based on their agreement with their brokerage. While commissions are negotiable, they are generally only paid upon successful closing of the transaction.

The NAR (National Association of REALTORS®) settlement agreement, finalized in 2024, significantly impacted how real estate commissions are disclosed and negotiated. Under the new rules, commissions are no longer automatically shared through MLS listings, and buyer agents must now enter into written agreements with their clients before showing properties. This change increases transparency, allowing buyers and sellers to negotiate agent compensation more openly rather than relying on standard commission splits. The goal is to foster more competition, potentially reduce commission costs, and give consumers greater control over how and what they pay for real estate services.

A buyer’s agent represents the interests of the homebuyer in a real estate transaction, helping them find suitable properties, negotiate offers, and navigate inspections and contracts, all while working to secure the best possible deal. In contrast, a seller’s agent—also known as a listing agent—represents the homeowner looking to sell, assisting with pricing, marketing, showings, and negotiations to get the highest return. Both agents owe their clients loyalty, confidentiality, and advocacy, but their responsibilities differ based on who they represent in the transaction.