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About John Keller | Your Trusted New Port Richey & Trinity Real Estate Guide

Finding the right Realtor® means partnering with someone who understands your unique goals, knows your neighborhood inside and out, and treats your transition with the care it deserves.
As a dedicated real estate professional with Sand Dollar Realty Center Inc. John Keller has been serving homeowners in New Port Richey, Trinity, and the surrounding Pasco County communities since 2002. With over two decades of local market experience, a strong background in strategic communications, and a deep commitment to the community, John offers an unparalleled, hands-on approach to buying and selling real estate.

Your Pasco County Seniors Real Estate Specialist (SRES®)

While John works with clients across all stages of life, he specializes as a Seniors Real Estate Specialist (SRES®). He understands that selling a long-term family home, organizing a lifestyle change, or navigating the complexities of senior downsizing requires more than just a yard sign and an MLS listing.
John provides a compassionate, stress-free support system for seniors and their families. From creating a personalized property preparation plan to helping coordinate the downsizing process, John simplifies every step of the real estate journey with complete transparency and clear communication.

Beyond the MLS: Next-Level Real Estate Marketing

The local housing market is shifting, and attracting serious buyers requires an aggressive, tech-forward marketing strategy. John doesn’t just list homes—he aggressively markets them. When you list your home with John, you receive premium online exposure designed to secure the most money for your property in the shortest amount of time:
    • Immersive 360° Virtual Tours: Allowing out-of-state buyers to tour your home effortlessly.
    • Custom Property Domains & QR Codes: Featured directly on your yard sign to drive instant mobile traffic to your listing.
    • Professional Staging & High-Impact Photography: Making sure your home stands out from the competition the minute it hits the market.
    • Expert Pricing & Negotiation: Rooted in over 24 years of hyper-local neighborhood insights.

Grounded in the Community

John’s roots run deep in the local area, balancing his active real estate practice with his role as an Adjunct Professor at Trinity College of Florida. Holding graduate degrees in both Strategic Communications and Theology from Liberty University, John blends advanced marketing knowledge with an unwavering commitment to honesty, integrity, and ethical service.
Whether you are looking to downsize into one of Pasco County’s active-adult 55+ communities, sell a home in the 34655 zip code, or analyze your current market value, John Keller is here to ensure a seamless, successful transition.

Let’s Build Your Custom Real Estate Plan

Ready to take the next step with a trusted local expert? Whether you need a quick sale, want to maximize your home’s value, or just need a clear roadmap for downsizing, John is ready to help.
Call John Keller directly at (727) 277-3238 to schedule your private consultation by appointment.

FAQ (Frequently Asked Questions)

How long have you been a realtor?

I was licensed in Florida to sell real estate in April of 2002 and have been with Sand Dollar Realty ever since.

How many transactions have you personally completed?

As of spring 2025, my total is over 100.

What areas do you work? Where are you located?

Sand Dollar Realty is conveniently located in the Trinity area, but they’re known for servicing clients in a wide range of areas, including West Pasco, Hernando, the northwest side of Hillsborough, Pinellas, and even Manatee Counties. All agents of Sand Dollar Realty work from home, I live in Southern Oaks, and my broker lives a stone’s throw away in Hunters Ridge. Most of my current sales have been in west Pasco, north Pinellas and Hernando county.

What is your niche market?

Even though I work will all types of buyers and sellers, I help a lot of seniors 50+ either downsize or relocate nearer to family and friends. I have received additional training and am a SRES (Seniors Real Estate Specialist) a National Association of Realtors (NAR) designation.

Are there real estate services you do not provide?

Yes, I do not provide property management services for Landlords, I also refer out anyone looking for a rental unit. In addition, I do not sell mobile or manufactured homes on rental lots. I also refer out my commercial real estate listings.

What is your educational background?

Master of Arts, Liberty University
Bachelor of Science, Trinity College of Florida
Certificate Accounting, Webster College
SRES (Seniors Real Estate Specialist)

I am proud to say that I have attained a high level of education and expertise, which I believe sets me apart from others in my field. I have earned two Master of Arts degrees from Liberty University, my strategic communications with emphasis in digital communications, has provided me with a deep understanding of my area of study. Additionally, my Bachelor of Science degree in Counseling from Trinity College of Florida has helped me develop empathy towards my clients and their overall needs.

Business College

With my Certificate in Accounting from Webster College, I have gained a valuable credential that has enhanced my understanding of the financial side of my work. Finally, my SRES designation as a specialist in seniors’ real estate is a testament to my proficiency and dedication. I firmly believe that my educational background and professional credentials have equipped me with the tools to be a highly capable and accomplished individual in my field.