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About John Keller – Trusted Real Estate Agent in New Port Richey, FL

With over two decades of experience in Florida’s real estate market, I began my journey in 2002 as part of a two-person team at Sand Dollar Realty. Under the guidance of owner and broker Dane Ayers and his wife Kim, our close-knit firm has consistently delivered exceptional service to buyers and sellers across the region.

As a dedicated real estate professional, I have personally facilitated nearly $20 million in residential sales. My expertise spans Pasco, Pinellas, Hernando, Hillsborough, and Manatee counties, helping clients navigate Florida’s dynamic real estate landscape.

Local Expertise in Florida Real Estate

Serving the west Pasco county area and beyond, I specialize in:

Personalized guidance to ensure a smooth and successful real estate transaction.

Certified Senior Real Estate Specialist (SRES)

As a certified Senior Real Estate Specialist (SRES), I am equipped to assist clients aged 50+ with unique housing needs, including downsizing, retirement planning, and estate transitions. This certification underscores my commitment to providing compassionate and informed support for seniors navigating the real estate market.

📞 Contact John Keller Today (727) 277-3238

Ready to make your next move? I offer real estate services in West Pasco and surrounding counties.

Education & Professional Development

I hold a Master’s degree from Liberty University and a Bachelor’s degree from Trinity College of Florida. Additionally, I earned an Accounting Certificate from Webster Business College. While these academic achievements have been invaluable, my service in the U.S. Navy has profoundly deepened my understanding and appreciation of the American Dream.

Continued Education & Real Estate Specialization

During the pandemic, I seized the opportunity to further my education by pursuing a second graduate degree with a concentration in Strategic Communications and Social Media Management. This advanced training has equipped me with a nuanced understanding of how modern media, particularly social platforms, influence the real estate industry. I can now discern the noise from the signal, enabling me to leverage these tools effectively in my career.

SRES Designation

Recognizing the unique needs of older adults in real estate transactions, I obtained the Seniors Real Estate Specialist® (SRES®) designation. This certification, awarded by the National Association of REALTORS®, signifies specialized knowledge in assisting clients aged 50 and above with buying, selling, relocating, and downsizing residential properties.

  • This specialized training allows me to offer a holistic approach, ensuring that my clients receive comprehensive guidance through every stage of their real estate journey.

Education

  • M.A. Master of Arts, Liberty University
  • B.S. Bachelor of Science, Trinity College of Florida
  • Certificate in Accounting, Webster College
  • Certificate in Cryptography,  Naval Technical Training Center
Realtor Near You

NAR Membership

I am grateful for the National Association of Realtors, and being a member is of great value to me in my career as a realtor. Realtor.com, the official website of the National Association of Realtors, is the trusted real estate platform because it strictly focuses on data accuracy and works exclusively with licensed real estate agents. This helps to ensure that the information provided on the platform is reliable, up-to-date, and trustworthy. Each member lives and serves by the Realtor code of ethics.

See the 2024 Code of Ethics & Standards of Practice

FAQ (Frequently Asked Questions)

How long have you been a realtor?

I was licensed in Florida to sell real estate in April of 2002 and have been with Sand Dollar Realty ever since.

How many transactions have you personally completed?

As of spring 2025, my total is over 100.

What areas do you work? Where are you located?

Sand Dollar Realty is conveniently located in the Trinity area, but they’re known for servicing clients in a wide range of areas, including West Pasco, Hernando, the northwest side of Hillsborough, Pinellas, and even Manatee Counties. All agents of Sand Dollar Realty work from home, I live in Southern Oaks, and my broker lives a stone’s throw away in Hunters Ridge. Most of my current sales have been in west Pasco, north Pinellas and Hernando county.

What is your niche market?

Even though I work will all types of buyers and sellers, I help a lot of seniors 50+ either downsize or relocate nearer to family and friends. I have received additional training and am a SRES (Seniors Real Estate Specialist) a National Association of Realtors (NAR) designation.

What is your commission rate?

Commission rate varies as per the level of services needed. The lowest rate is 2%, average is 2.75% and special circumstances can see a rate at 3-4% if the seller needs assistance with special projects going beyond the normal preparation for listing a property. 

Are there real estate services you do not provide?

Yes, I do not provide property management services for Landlords, I also refer out anyone looking for a rental unit. In addition, I do not sell mobile or manufactured homes on rental lots. I also refer out my commercial real estate listings.

What is your educational background?

Master of Arts, Liberty University
Bachelor of Science, Trinity College of Florida
Certificate Accounting, Webster College
SRES (Seniors Real Estate Specialist)

I am proud to say that I have attained a high level of education and expertise, which I believe sets me apart from others in my field. My Master of Arts degree from Liberty University, with a strategic communications concentration, has provided me with a deep understanding of my area of study. Additionally, my Bachelor of Science degree in Counseling from Trinity College of Florida has helped me develop empathy towards my clients and their overall needs.

Business College

With my Certificate in Accounting from Webster College, I have gained a valuable credential that has enhanced my understanding of the financial side of my work. Finally, my SRES designation as a specialist in seniors’ real estate is a testament to my proficiency and dedication. I firmly believe that my educational background and professional credentials have equipped me with the tools to be a highly capable and accomplished individual in my field.

Did you ever serve in the military?

I am the youngest of a proud military family. My late father served in the US Army during the Korean War. My late brother Bobby served in the Navy during Vietnam. I joined the Navy Reserves, serving as a member of NSGA Homestead 208. My sister also joined; she served during the Gulf War. My oldest son, Johnny, currently serves in the Guard; he did two combat deployments, one in Afghanistan and then in Africa. One of the most memorable moments of my life was when my oldest son rendered military honors for my dad in Bushnell. I am involved in a local veteran’s group that meets regularly, supporting each other.