Steps for a Home Seller in Florida Using Realtor John Keller
1. Initial Contact & Consultation
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Reach out to Realtor John Keller via phone, email, or his website.
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Schedule an in-person or virtual consultation.
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Discuss your goals, timeline, and expectations for the sale.
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Review John Keller’s experience, marketing strategy, and commission structure.
2. Home Evaluation & Pricing Strategy
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John will conduct a Comparative Market Analysis (CMA) to determine a competitive listing price.
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Discuss recent sales in your area, market trends, and pricing strategy.
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Agree on a listing price or pricing range.
3. Listing Agreement
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Sign a listing agreement with John Keller (Exclusive Right of Sale is most common in Florida).
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Review the terms, including commission rate, listing period, and services provided.
4. Home Preparation
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Make recommended repairs or upgrades to enhance market appeal.
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Declutter, clean, and stage the home (John may provide staging tips or professional services).
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Schedule professional photography and possibly video or drone footage.
5. Marketing & Listing the Property
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John Keller will list your home on the MLS and other platforms (Zillow, Realtor.com, etc.).
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Launch a targeted marketing campaign including online ads, social media, open houses, and brochures.
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Set up a lockbox and showing schedule for buyer agents.
6. Showings & Buyer Interest
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John will coordinate showings and provide feedback from potential buyers.
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Host open houses (optional, but encouraged for exposure).
7. Receiving & Negotiating Offers
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Review offers with John Keller as they come in.
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Discuss contingencies, timelines, financing terms, and price.
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Negotiate counteroffers as needed.
8. Accepting an Offer & Contract Execution
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Once you accept an offer, both parties sign a purchase agreement.
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The buyer submits an earnest money deposit to escrow.
9. Inspection, Appraisal & Contingency Period
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The buyer schedules a home inspection.
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John helps negotiate any repair requests.
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The buyer’s lender orders an appraisal (if financing is involved).
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Resolve any issues that arise during this contingency period.
10. Closing Preparation
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Work with a title company or real estate attorney (John can recommend trusted professionals).
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Sign final paperwork and disclosures.
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Coordinate moving plans and utility transfers.
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Ensure the home is empty and clean by the agreed closing date.
11. Closing Day
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Attend closing in person or sign remotely.
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Hand over keys and garage openers.
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Receive proceeds from the sale via wire transfer or check.
12. Post-Sale Follow-up
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John Keller may provide assistance with moving resources or future real estate needs.
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Leave a review or testimonial if satisfied with the service.
